A PR campaign for a Columbus nonprofit to increase local awareness and support.

MYProject USA, a food bank and community center, was looking to improve its local brand awareness. This report contains key insights and two campaign strategies to accomplish the client’s goal. Strategies were tailored to prospective donor and community audiences and supported by paid, earned, shared, and owned media tactics, along with suggested benchmarks to gauge impact. Industry research to inform strategy recommendations was collected using IBISWorld and Mintel, with the final document created in Canva.