A PR campaign for a Columbus nonprofit to increase local awareness and support.

MYProject USA is a food bank and community center looking to improve its local brand awareness. As part of my Communication 4337 class, this report contains key insights and two campaign strategies to accomplish the client’s goal. Each strategy is tailored to a unique audience and broken down into paid, earned, shared, and owned media opportunities, complete with metrics to gauge long-term impact. Food pantry industry research was conducted using sites like IBISWorld and Mintel, and the final document was created in Canva.