A marketing campaign proposal for a Columbus non-profit initiative.

Friends of the Lower Olentangy Watershed (FLOW) reached out to my Business and Professional Writing class to develop a full marketing plan for its upcoming free-tree giveaway event. In collaboration with two peers, I created print and digital media materials and a Spotify advertisement for our promotion. We also devised re-branding suggestions for the organization’s social media profiles. Our campaign, Plant a Tree, Grow a Community, appealed to Columbus residents of the urban Weinland Park neighborhood, where tree coverage is especially low. All graphics and materials were developed in Canva.